The Newest &
Would you wonder if you know the design trends of 2020 are all about the contradiction? We’ll figure out what is design trend and does it always seem as opposed to the previous version of itself?
- Rondesignlab Team
Let’s dive into the newest design trends!
But for the beginning think, what design trend would you select yourself? Maybe you will predict some of them and it will help you become more confident in the field of graphic design.
We all remember how exciting last year was for graphic designers. So, 2020 is no exception! It is amazing that bright colors become a trend. Just imagine how vivid, colorful and blazing will be the Internet this year!
3D is still on top of its popularity. And this is surprising because it has been there for several years. Also, pastel hues will continue to be trendy. But if you want to know more details, hurry up to read this amazing top of graphic trends.
No matter if you are a professional designer or amateur, this article will be useful for everyone. Let’s take a close look at what awaits us this year and how graphic designers will surprise us.
Custom font for a unique brand
‘How can our company be unique if we use the same font as thousands of other companies?’
This question will be one of the most important graphic design questions of 2020. That is why there will be more and more unique fonts designed for brands. This question will be a big push for typography. If your brand has no individual font, you should hurry up with it. Because the custom font is a pretty trendy thing of 2020.
Simplicity is totally stylish
In fact, simplicity isn’t something new for graphic design. Anyway, simplicity is in constant transformation for which it is interesting to watch. We already have many examples using simplicity in graphic design. But it is always interesting what this can turn into.
A lot of apps and websites have uncluttered and flatter design. Simplicity is so popular because it looks aesthetic. Let’s see what simplicity will turn into 2020. Probably this is why our websites and applications will become even more user-friendly because one of the advantages of simplicity is ease of use. A good site or app should not only be beautiful, modern and trendy, but also convenient. I would say, in the first place it should be convenient! And simplicity is the key to perfection!
Motion graphics. Shorter than the shortest
The modern world lives at a fast pace. And every year this pace only accelerates. Therefore, companies constantly have to come up with increasingly sophisticated ways to attract attention to themselves. Potential customers don’t want to watch a long advertisement anymore, even if it cost a lot of money. Therefore, motion graphic designers came to help with a fresh idea.
Actually, all that they offer is to make 5-second teaser users could watch before a promotion trailer. And, of course, it works! Obviously, it works because of this crazy fast pace of the modern world, where time is the main currency.
Millennial pink catches an eye
Yes, you got it right. Millennial pink is a new trend. You should have seen this hue of pink because it is already popular. Millennial pink is the type of pink people of both sexes like. But if something went wrong and you have not seen this hue before, you should go to Instagram and check it over there. Definitely, you should choose Instagram because it has a lot of amazing examples of millennial pink. I bet you will like it, as it like the rest whole world.
This hue can be called bold but at the same time playful. It seems to be breaking down the boundaries between male and female, but at the same time, millennial pink does it in such a way that everyone likes.
Of course, with such a set of characteristics, Internet users will fall in love with this hue. Therefore, millennial pink will be attractive for entrepreneurs either. But remember, everything is good in moderation. Even pleasant things can be annoying if they get too much.
HTML5 allows to code a gradient in an easy way and that is one of the reasons why color gradients became a trend of 2020. The time has passed when it was manually configured. So, now working with the gradient has become much easier. Recently, the gradient has become widely used by designers to create websites. Nothing hints that it will become less popular in the near future. On the contrary, due to the fact that it is now easy to create with the help of code, the gradient is increasingly used in web design.
But not only that it’s now easier to work with the gradient is important. Also, the gradient almost always looks good. It’s often bright and attractive. It helps to draw attention to the product. That is why graphic designers like to use it so much.
Airy design or out of the frame
Not long ago, most of the sites were created using frames in which the content was beautifully placed. Everything was divided into blocks. Everything was structured. For programmers, many frameworks have appeared that make it easy to type-up websites of the same type. But that was the problem. Websites were similar to each other.
On the one hand, it’s good when sites have many similar parts. This shows the well-known structure. Visitors easily get used to the site if they saw dozens of similar ones. But on the other hand, sites of the same type have long been bored by everyone. And so, they were replaced by others, devoid of frames.
Websites without frames look airy. This type of site is also called sites with open composition. They have a lot of free space, because of what they look stylish. And indeed it is. Air design sites are becoming popular. It may even become more popular than the sites with the framework to which we are so used.
Flying elements of websites
The time of flying cars and hotels have not come yet, but the flying elements of websites are already in use and gaining popularity. This approach not only makes your website ultramodern, but it also attracts the attention of new users. Statistics say that sites with flying elements are shared over the network more often than any other. And this is a great indicator! Think, maybe you already need to choose your flying element, to be ahead of everyone.
Such websites combine 3D technology with a non-gravity concept, which almost always gives an incredible result. A non-gravity concept is increasingly used in promotional materials. This is a great advertising move. Excellent because it gives the feeling that the product isn’t from this world. There is a feeling of something cosmic, unearthly. And as you know, people most want to have what is most difficult to achieve. It is for this reason that men tend to get a pumped-up, muscle body, and women want to prolong their youth. Just imagine how well this advertising campaign will affect sales. That is why it will be a trend of 2020. Non-gravity is your cosmic income!
Illustration with the effect of metallic
Gold is always in fashion. This is understandable even without long explanations. But now it’s about something else. Gold got to graphic design. Now it is one of the trends in 2020.
This year we will see a lot of illustrations with imitation of gold. The same expect the packaging of some products. For example, gold will look amazing on bottles of elite alcohol. Also, gold will appear in advertising posters.
Imitation of the metal, that’s what will become really popular. Together with gold, silver and iron will become popular. And also, an iridescent color effect. Perhaps you will see all this on your own poster or packaging in 2020.
Luxurious Art Deco
Art Deco could be called the main design trend, but it would be better don’t hurry and wait until the end of the year.
So, let’s take a little excursion into the history of modernism. Art Deco has its roots in modernism. This artistic movement appeared after the WWI. It was at the peak of its popularity for almost half of a century, thanks to which we have a great heritage.
Despite the fact that Art Deco as an art movement appeared and went down in history a long time ago, in 2020 it is expected to return. This is indicated by a trend that is already well seen in logos.
What exactly is the expression of such an artistic movement as Art Deco in graphic design? If we take the creation of logos as an example, then the main manifestations of Art Deco will be complex symmetry, a big number of lines, corners, and sharp metallics.
These works will look cool and majestic, but the greatness of this won’t be the greatness of Greek art, but modern. Looking at the logos created in the Art Deco style, American skyscrapers, high-rise buildings, and huge monuments of steel will be remembered every now and then.
The influence of Art Deco can already be seen in typography. Sans-serif fonts are becoming increasingly popular. And along with the coldness of the modified logo, the new design looks luxurious, in comparison with the common trends of the past years.
Do you know what isometric design is? This is the method of image 3D objects in a 2D dimension. This is a very common technique, and we all have seen hundreds of examples of similar work. But in 2020, the isometric design will become truly popular.
Isometric design is likely to be gaining in popularity as opposed to an open composition. Websites created according to the principles of an open composition amaze imagination, erasing the boundaries. Isometric design, on the contrary, perfectly delineates these boundaries. And does it in a nice way.
The complexity of websites with an open composition contrasts against the background of isometric design. Simplicity, clarity, always bribed the audience. Simplicity is a key concept for the isometric design.
Color of the year
The most popular color in 2020 will be Classic Blue. It is both muffled and bright. It combines cold and luxury. It shows all the qualities of the trends of a new design, which we talked about in this article.
This color combines blue and deep blue. And as we now know, blue is becoming one of the trends for 2020.
There is no doubt that the year 2020 will be a very rich and interesting year in the field of graphic design. We are waiting for a lot of pleasant finds. Our websites and applications will become more elegant and beautiful. Progress doesn’t stand still, and the pace with which graphic design develops reminds us of it day after day.
Summing up what was discussed above, moaning is obvious how the Internet will look in the near future. But not only the Internet, because graphic design goes far beyond virtual reality. Design of brands, product wrappers, album and book cover, game design, teasers and much more. All this will be modified, and now you know what changes to expect of graphic design.
Art Deco will bring a shine to the metal. Websites with an open composition will give us a space devoid of frames and borders. In this space, it will be possible to spend time comfortably and interestingly. But for those who want to return the old static website will remain isometric design.
3D will still be popular. Pastel hues stand next to bright colors. All will have their choice. Borders vs. open composition. Pastel hues vs. bright colors. Light themes vs. the dark ones. And all this will be in opposition to trends in graphic design last year. But why is this happening?
When it comes to competitions, people often try to compete with others, forgetting that they themselves are the best contenders for them. A person who wants to develop himself should always strive to become better than he was yesterday. The one you were yesterday — that’s what you have to compete with. This is your strongest opponent. And when you defeat him, you will feel the joy of real victory. The same principle works in graphic design. The trends of past years are becoming what needs to be overcome in the new year. Go! Fight! Win! Here are your tools. Here is your inspiration. Create! After all, it is precisely the users that dictate the design trend.