New trends vs. Old trends
Of course, you know that the success of the entire site depends on the quality of the design. Therefore, it is very important to follow the trend, to understand which tools are in fashion and which are already considered obsolete and are left behind. In our article, we described all the most fashionable features that will be considered trendy in ecommerce in 2020.
By the way, trends in web design are constantly changing, improving, modernizing. What was relevant in 2019 is slowing down, giving way to something new. What was relevant a year ago is no longer relevant in 2020. This process is unstoppable. Evolution works on the same principle. But you, as a designer or a modern entrepreneur, need to know about these processes so that the result of website development is not just effective, but creates the right impression of the company that owns the web resource. If you want to follow the trends in order to embed them on your own website, then we are ready to advise you at any time. In this article, you will receive useful and interesting, but basic information. At the consultation, we will provide you with more complete information, and it will be easier for you to orient yourself in trends when it comes to ecommerce.
There is no doubt that if you follow ecommerce web design, your target audience will definitely appreciate it, converting from a visitor to a regular customer. And our full service web design company will be happy to help you with this. In this article, we will tell you which web design trends in 2020 are becoming relevant, and which should be forgotten. Here is a list of 8 ecommerce trends for 2020.
As you may have already noticed, the dark mode has become incredibly popular. This mode switches the background of the mobile operating system to black, reducing the strain on the eyes, which favorably affects the eyesight of users. Also, this mode allows mobile devices to better adapt to lighting conditions since black pixels on the mobile phone are disabled.
Another advantage of this remarkable mode is that the dark mode also significantly extends battery life. Earlier, in 2019, Apple introduced “dark mode” in iOS 13. And Google added a dark mode in Android 10. Subsequently, mobile application developers, social network designers, and almost all design communities presented versions of applications or sites in “dark mode”. Now the dark mode is one of the main trends of 2020. What do you think about the dark mode?
Some e-commerce sites seek to simplify the interface in order to make it not only more understandable and convenient, but also more stylish. Surprisingly, it really works.
In 2020, simplicity is stylish. Try to minimize navigation or site layout by focusing on the features and capabilities of the product, rather than using multiple filters and widgets. The simpler your website will look, the more stylish it will be. Knowing this, you simply must implement it in your online store. Avoid obsessive design. In 2020, simplicity is important, not a sophisticated search filter model, which scares the user more than helps him.
Remember, minimalism is not only not out of date, but also has become one of the main trends in 2020.
Social Media Impact
An increasingly common situation is when a modest business in social networks, for example, on Instagram, develops into a full-fledged ecommerce site. You yourself have seen this more than once, right? Also, you may have noticed that the owners of such online stores often tend to leave some familiar Instagram blocks in the design of their site. This is yet another trend for ecommerce for 2020.
That is why in the interface you need to save the communication model familiar to users. Firstly, it’s easier for them to navigate this way. Secondly, it inspires confidence in them. Thirdly, it looks stylish.
The audience who ordered the product through Instagram is used to buying from the picture, and it is this interactive experience that is important to transfer to the design of the online store, to save Instagram blocks in the interface, the format of the elements, the way information and content are presented.
Remember this when creating an ecommerce website in 2020, because the future of your business depends on such trifles. And if you are afraid to take risks, then know that our design agency is always ready to advise you in any difficult situation.
When most people hear about asymmetries, they think about a lack of balance, but asymmetry is much more. Designers can use it to create harmony and balance of the entire composition, deliberately avoiding the traditional balance. It sounds amazing, but it really is. One only needs to see a couple of examples of asymmetry in design, and especially when it comes to ecommerce sites. Everyone has long been fed up with Bootstrap nets. Now it’s time to experiment and make something new. asymmetric design is the trend of 2020. It is because of this that you can experiment and play with the elements that you use, such as typography or even geometric shapes, to create a unique result. Remember that the user’s eye will first see a large element, and then the rest. Experiment, but do it wisely.
Interest in experiments is what will become the main motive for the whole of 2020. We have long been living in the future that was presented in old science fiction books. The Internet is going to show us this. And asymmetric design is a great tool for this.
By 2020, we all saw a lot of design discoveries, and it is already difficult to surprise us with something. And precisely for this reason, not new design directions become possible, but details. This is how one can explain the fact that one of the trends of 2020 for ecommerce sites is the subtle details that will decorate any site, making it more elegant.
Cyberpunk style color palettes
It will be even more difficult to stand out from the mass of content in 2020 than last year, which is why brands will rely on flashy colors and unusual combinations. This will be your key to success in 2020. The trend will be emphasized by the fact that a new decade has come, and we are already living in the high-tech future that we are used to seeing in science fiction films. The web will do our best to show us the reality of this future and bright colors are one of its tools.
Futuristic themes, bright saturated colors, neon are the hallmarks of cyberpunk in graphic design. The farther from natural images, the better. You will see a lot of unusual design. And this is especially true for the design of ecommerce sites, because they will need to attract a new audience. Bright colors and their unusual combination is a great way to attract attention, and then it all depends on the product and price.
The mobile interface comes first
According to Google, mobile versions of sites are most visited, so it is not surprising that mobile design has become a trend. Now the site design begins with the mobile version, and the desktop one is already in second place. About 5 years ago no one could believe it, but now it has become our reality.
In 2020, we will see how good interfaces differ from bad ones. The advantage of intuitive interfaces will become apparent. And the most important thing here is that it is simple users who dictate this trend. Whatever the situation in the country, on the Internet every person really has a voice. Here we decide everything together. The change of trends that occurs every year is equal to a change in power. The Internet really responds to the desires of people, and not only pretends. In 2020, design becomes not only functional but also acquires certain subtexts. So, the theme of ecology and globalization will be popular in 2020.
Anyway, mobile versions should expand their functionality, become even more convenient. In 2020, we will have the opportunity to catch the peak of mobile versions. Sites still need to be intuitive and stylish.
High-quality graphic design not only attracts the attention of consumers but also makes you look at the details. It depends only on you how long the user spends on your ecommerce site, considering the details, but know that the more time he spends on your site, the greater the chance that he will begin to make purchases right here.
How to ensure that the user has reviewed your site for a long time? To do this, you will need to find your own extraordinary approach. The target audience should consider all the details to get to the bottom of the picture. Users should be interested. It should be a mystery, but a new mystery that would smell of innovation. Thus, you can take in your allies the features of the optical perception of man. You will learn more about this now.
We all remember about the illusions that we want to peer into, creating a complete picture in our heads. Our brain is designed to perceive patterns and patterns. They are symmetry elements, direct pictures. In violation of these rules, the brain will have difficulty. There will be a need to deal with what he saw, to analyze the proposed message. We will receive signals, thanks to which, in 95% of cases, we will stop our gaze on the deformed image. This nuance should be used by specialists in the field of advertising.
In other words, warped images will become a new trend in 2020.
The most important feature in the trends of 2020 is that you can combine them, choose something for yourself. It is in a combination of different trends that you can probably find your own style, which will be loved and recognized by many users of your ecommerce site.
2020 is a time of artistry, creativity, a manifestation of imagination. In 2020, it will be necessary to combine diverse aspects from the past and the future, organic and geometric, artificial and real. Experts considered current trends and people’s moods. This year we will be reminded that mobile versions won, that minimalism is still in fashion, and distorted images attract attention better than a red rag attracts a bull.
Try combining incongruous to attract attention. It works guaranteed. Bright colors are proof of this. Search your way. These 8 points are just a clue for your trip.