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The Best Time to
Post on Instagram
in 2020

When is the best time to post on Instagram in 2020? Do you want to know the right answer to this question? Do you want to make a posting on Instagram more effective? This article will teach you how!

  • Rondesignlab Team

Best time vs. good content

When to post on Instagram to get the best engagement? Everyone wants to see a lot of likes and positive comments under their posts on Instagram. But how to make it come true? Can this be achieved using special hacks?

Note that everything that will be discussed in this article only works for good content. If your content looks bad (as could be bad low-quality pictures without any descriptions), then no matter what time you post it, you still won’t be able to achieve the expected result.

So, first of all, make sure that your Instagram has good enough content to get new visitors interested. The involvement of the audience says about this at any stage. Listen to your followers. Trust their opinion. Perhaps you need to focus on the content first. But if you are confident in it now, then go ahead.


What does the best time for posting depends on?

Not all questions can be answered unequivocally. And this question is one of those. But why?

When we talk about Instagram users, we are talking about completely different categories of people. They can’t be reduced to a common denominator. All of them are divided into categories by location, age, profession, etc.

To achieve a more productive analysis, it is necessary to look at the situation not from the general user, but from one’s own part. To do this, you need to know exactly who your target audience is.

You should have known the answer to this question even when you made your first post on Instagram. You should know your target audience well. You need it in order to more accurately select an approach to it. And if now you don’t know your audience, then it’s time to define it!


If the target audience is businessmen, you probably should post on Instagram mostly in the morning, because businessmen usually wake up early. But if you have a fashion account and your target audience are models, it would be better to make new posts in the evening because models usually sleep in the morning and they just won’t notice you posted something new.

Modern social networks are very personalized. This is the main reason why it is impossible to define one proper time for each Instagram account owners to make posts and get high engagement. Only you can figure it out, and these tips will help you to do it.


When is the best time to post
on Instagram?

Since it isn’t possible to determine the best time for publication for everyone, let’s try to determine the best time or even a day for some topics, considering the seven-day week for Instagram needs.



If your Instagram account is about tourism, then the best posting day for you is Friday. Choose the time between 9 a.m. and 1 p.m. This is the best time for travel posts on Instagram, according to Unmetric data.



The best days for entertainment are Tuesdays and Thursdays. And the best time for this type of accounts starts at 12 and ends at 3 p.m. The reason why this time is the best for entertainment accounts is pretty simple. People usually look for humor during lunch hours.


Food and beverage

If your Instagram account about food and beverage, make your best post on Instagram on Fridays. Optimal post time for this topic about 12 p.m. Seems like no need to explain why is this time the best for this industry.



But lunch hour is the best not only for food and beverage. It is also great for retail brands. If you are an owner of a retail company, pay attention to Tuesdays, Thursdays, and Fridays. These days can make you rich and your customer happy. Don’t lose your chance. Turn your lunch into a new opportunity.


Personal care

The best days for this kind of topic are Thursday and Friday. Make your post from 1 to 3 p.m. Also, better don’t post on Instagram anything important on weekends, because it’s the worst time for your niche.



The best time for top technological accounts is at the beginning of the week. Make Monday the main day for posting. The best time for you at about 2 p.m. But keep experimenting with your time. Maybe you will find another good day or even two.


Professional Services

If your Instagram account about professional services, then Wednesday mornings will bring you luck. Optimal post time starts from 9 to 10 a.m. Also, try it on Tuesdays and Fridays. This schedule is the best for your industry.



The best day for education is Thursday from 4 p.m. to 5 p.m. Lunch hour is also good for this industry. But you should know that weekends are a dead zone for education posts. Make sure you have posted everything important before Friday. 


Few significant tips for
better engagement:

  • Collect data about your target audience;
  • Keep good organization;
  • Optimize your content;
  • Make a good schedule of your Instagram posts;
  • Keep experimenting.



Your post on Instagram

You have learned what time is best for different niches. Now it will be easier for you to determine which time for Instagram posts is better suited for you.

Since there is no universal answer, only you can determine the best time for your post on Instagram.

Experiment with it, because this is the only way to achieve more.


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