Identity and Logo:
What is the
It’s pretty difficult to catch the difference between these concepts: branding, brand identity and logo. But if you want to be an owner of a profitable brand, you have to know the difference.
- Rondesignlab Team
Before you’ll read it, try to explain all these terms by yourself. Then compare it with answers from this article. This way you will find a difference between what you expect you know and what you really know. Does branding the same as brand identity? Does a logo is a part of your brand? What is the difference between all these terms?
From time to time it’s pretty useful to revise your knowledge with a purpose to find a gap and fill it with new and valuable information. Just ask yourself what is branding to clean up your knowledge.
So, let’s get back to the subject. What is a brand and why is it so difficult to catch the difference between a brand and a brand identity? And, of course, you’ll know why your logo isn’t the same as your brand.
What is a brand?
A brand is a way the consumer perceives your company.
What does it mean?
It means that a brand is not that you try to show or tell people about your company but what do they really think about it.
Simply put, to know what your brand really is, you can ask some questions about it your buyers.
One of the greatest examples of a brilliant brand building is IKEA. There are many furniture stores in the world. And most of them are pretty the same. Anyway IKEA stans out of this endless line of insignificant stores.
So, what exactly makes IKEA unique? If you stop a random pedestrian and ask his opinion, he probably answers you that this furniture store signifies good-quality and affordable productions. Some people even necessary would say that it’s brand colors blue and yellow embody customer care. That is why this is one of the greatest examples of a brilliant brand.
What is branding?
Branding is a…
But before you’ll read a definition of branding, let’s find out something else. I bet reading the last 2 paragraphs you asked yourself a simple question: how has IKEA made this magic trick? Have you already know the answer? If no, let’s continue.
Everything is pretty simple. There is no magic at all. The true answer is lying in another dimension. IKEA and other successful companies have spent a lot of time and energy to form the right perception. The process of forming the perception is called branding.
To be precise, branding includes such things as awareness people, building a reputation around your company, planning strategy of uniqueness on the market, etc. This kind of action you take to create a significant image of your company. And this we call branding.
But if you are only at the beginning of your way, before starting your company ask yourself these questions:
- What is my target as a brand?
- How would I like people to perceive my company?
- What should I do to get it?
You will be ready to begin when you find accurate answers for these 3 simple questions.
What is a brand identity?
A brand identity is a collection of tangible elements that create a brand image. You can build it through the process of branding.
What exactly can be a part
of a brand identity?
A logo of your company is obviously a part of a brand identity. But the color of your logo is also a part of it. Brand identity includes typography, stationery, your product packaging, signages, and any other visual things that could represent your brand to people.
Each color has its meaning. Marketers know about it and they use it successfully. The font you have chosen for your logo or for a website talks a lot about your goods. You have to know how to use it in the right way to get some benefits from it. But if you don’t know such irreplaceable nuances, you can ask our experts for advice. Feel free to contact us for support.
Brand identity vs Logo
Now you know that brand identity is not the same as your logo, but your logo is a part of brand identity. Also, you have known that a brand isn’t the same as branding.
Nuances are very important. They turn a company into a world-wide known brand. Nuances help us to get better, smarter, act in a professional way, etc. Be attentive to the nuances is our straight way to success.
Brand identity is a big term because it includes a lot of different areas of activity. As mentioned earlier, brand identity is not only a logo but also color, typography, etc. And all these points take a lot of time to study. At least, for this reason, you shouldn’t compare what you cannot compare.
It doesn’t make sense to describe what is better brand identity or good logo, because a logo is a part of a brand identity. But a lot of people make the same mistake again and again, doing it constantly.
But what is a logo?
A logo is an important element of a branding process and an emblem of your company. A couple of centuries ago, only rich families had a coat of arms; now we can afford it but in a slightly different way. However, the value remains the same. We need a logo so that our company is not confused with others in order to stand out among others and gain recognition.
Of course, the aesthetic component is also present and is of great importance. The logo should be not only memorable but also attractive. And if these characteristics are combined in your logo, then the chances of success increase.
Is this a success?
In order to succeed, you need to use as many tools as possible. A beautiful logo is always good, but you shouldn’t limit yourself to just that.
We found out that everything is built on nuances. Therefore, it is important to keep this in mind when we talk about success. After all, to succeed you need to determine what success means to you.
For each person, success can mean different things. Therefore, it’s important to know exactly what you want to achieve before you go and achieve it. And now you know that behind the concept of a brand stands a lot of things.
Every point of this article is your goal.
Now it is up to the small thing.
You need to achieve these goals.